Trade shows are a great way of exposing your business. An organised exhibition or trade fair is ideal when it comes to meeting prospective customers and keeping an eye on the activities of your business rivals.
Plan your day(s) in intricate detail before you arrive and make sure you bring with you the right business or product literature, a host of promotional items that’ll attract traffic to your stand and a stack of business cards. Have your 60 second pitch perfected, and an abundance of energy and positive attitude that will help you get through the day, as well as a commitment to follow up with any potential customers afterwards.
When you’re there, network like your life depends on it – in many ways your business life does. Take advantage of everyone you engage with by seeing them as a potential customer that you can either pitch to on the day, or follow up after the event is over.
Many of the costs associated with trade shows and other business exhibitions may be tax deductible too. Check with your accountant to get an understanding of what you can and can’t offset against tax and make your trade show efforts a win-win solution.